It’s all about the hat


Yesterday I published a cartoon about a fishing trip. At the last minute I changed the hat color. I liked the red, but then I thought that has a connotation now and I didn’t want it to become political. I like the look of the red better than the blue hat in the cartoon, but the blue hat is generic, the red, not so much.

Slide the arrow back and forth on the image above to see the two colored hats.

It’s interesting. Talk about branding. Just the color of the hat brings out such strong emotions.

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