Maintaining an institution

The Miami Herald, my daily newspapers, is dropping the Saturday edition this spring, they will only print six days a week.

A few years back, The Times-Picayune in New Orleans dropped a few printed editions during the week, but I think they publish six days a week now. And today I saw a story on tv about the Arkansas Democrat-Gazette, Little Rock’s daily newspaper going digital. It’s been published for 200 years or so and the current publisher Walter Hussma wants to keep it in business. Their new plan – give every paid subscriber an iPad so that they can read the paper online! His goal is just to pay the bills and to keep the institution going, not to make a killing in profits.

“It’s a lot more interactive. We have slide shows. We have video. You know, when the Arkansas River flooded a few weeks ago, we had ten videos on the front page,” said Hussma

When they first talked about going digital, someone asked, “But what if people don’t have an iPad?” So the newspaper invested $12 million in iPads and now every subscriber receives a free one!

These videos explain it all.

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