I wrote about the “boomer” comment the other day and that makes me wonder, as I often do, “who is my audience?” I mean when you publish comics you have a demographic, but what is the audience if you publish a general interest cartoon?

I’m a boomer, but I do think younger. So can I combine the two? Will everyone get the gags?

I have often felt that if one or two gags get past a few people, so be it, it then becomes an inside joke, and I like that idea.

There’s a comic site called Comics I Don’t Understand. So I guess not every comic is understood and that’s ok.

My goal is to have readers of all generations. Why not? Today entertainment is segmented from movies to music to tv. There are so many different genres and they all cater to different elements of society. It’s micro-segmented. There was a time when there were a few tv channels and we sort of all watched the same thing, then cable came into being and there were hundreds of channels. I saw an ad recently for some sort of tv service that offered 2000 tv channels, is that possible?

Years ago I used to read the tv ratings in the newspapers. Once a week they listed the top 10 or 20 shows for the week – they had two lists – one for white America and one for people of color. And it always amazed me that they were nowhere similar. Seinfeld was number 1 on the white America list but at the bottom of the list or nowhere on the list for people of color! And vice versa, the shows that they watched, white America didn’t seem to watch.

Of course it’s the same with music, movies and so on.

I have more followers on Facebook than Instagram. I know that Facebook is not a favorite with the younger generation and Instagram is, so if I want that younger audience, I need to step up my Instagram game. But also, Facebook has a “share” feature which is used often on my work, Instagram needs a “share” feature. That will help tremendously. Look at this comic above, only posted 10 minutes on Facebook and already 13 shares! By the end of the day I expect over 100 shares. This is the beauty of Facebook.

You can see the Facebook site at facebook.com/Tomversation.toons and Instagram at instagram.com/tomversation.toons. By own cartoon website is at TomFalco.com.

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