Is it real or is it Maxell?

Yesterday’s cartoon is an homage to an old Maxell ad. I came up with the idea of the guy sitting in his chair at home being bored due to economic issues of the day and the ad came to mind as I started drawing the cartoon.

One thing though – to get a photo as a reference, I googled “Memorex” and the photo came up – but the crazy part is that it’s an ad for Maxell! And I noticed people who commented on the cartoon mentioned Memorex, which is interesting because this iconic “Blown Away” ad is not serving its purpose – directing people to the correct product, it’s literally sending people to its competitor. But of course it’s one of the best photographs ever. It’s by photographer Steve Steigman.

Even the google search sends the Memorex reference to the Maxell ad. It’s sort of like those ads that we love but we don’t remember what the product is for.

This is the original advertisement, photo by Steve Steigman

Speaking of Memorex, I remember something from high school. We had a class called Rock Poetry and it was all based on current rock music. We studied the lyrics as poetry, which is what they were. We all had to bring in a record or cassette tape (yes, it was back then) and the teacher would pull out a random record or cassette and we would listen to a song and discuss it.

One time she reached into the box and pulled out a cassette and said, “Ok, the next one is Memorex.” And of course we all cracked up. We had to explain to her that Memorex was the cassette tape company, not the name of the recording or band.

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One thought on “Is it real or is it Maxell?

  1. Pingback: Summer at Home | Comics I Don't Understand

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