When I was in my teens and maybe early 20s, I used to design logos. I think I charged $89.00 for a logo. I worked at a community newspaper and they would run the ad for me in the classified section. It was a small black box, about an inch square and it said “Logos” very large and then my phone number. This is before email or I would have put the email address in the ad.
I would prepare a few designs and the person would buy one and I would make it into a black and white contact sheet and that was there logo. No EPS files or PDF files or vector files, just a black and white piece to work from.
In the village where I live, there was a shoe store that had my logo on their window, for so many years. It was called “Coconuts” and the “T” was a palm tree. And every time I passed I was proud to say, “I did that.” That was years ago, ironically, I just ate at that location, it’s a restaurant now.

The whole subject comes up because I read that Pepsi changed their logo from the one on the left to the one on the right. And guess what? They paid $1 million to Arnell Associates to create the new logo for them.
I would say I’m in the wrong business, maybe I should go back to it. It’s like you create logos and if you’re fortunate, you get one huge account, do the job and retire.







I’ve been reading 

This cool Andy Warhol sculpture is in a remote area northeastern Slovakia at the Warhol Family Museum of Modern Art, founded in 1991. Love the hair.