
I wrote about the “boomer” comment the other day and that makes me wonder, as I often do, “who is my audience?” I mean when you publish comics you have a demographic, but what is the audience if you publish a general interest cartoon?
I’m a boomer, but I do think younger. So can I combine the two? Will everyone get the gags?
I have often felt that if one or two gags get past a few people, so be it, it then becomes an inside joke, and I like that idea.
There’s a comic site called Comics I Don’t Understand. So I guess not every comic is understood and that’s ok.
My goal is to have readers of all generations. Why not? Today entertainment is segmented from movies to music to tv. There are so many different genres and they all cater to different elements of society. It’s micro-segmented. There was a time when there were a few tv channels and we sort of all watched the same thing, then cable came into being and there were hundreds of channels. I saw an ad recently for some sort of tv service that offered 2000 tv channels, is that possible?
Years ago I used to read the tv ratings in the newspapers. Once a week they listed the top 10 or 20 shows for the week – they had two lists – one for white America and one for people of color. And it always amazed me that they were nowhere similar. Seinfeld was number 1 on the white America list but at the bottom of the list or nowhere on the list for people of color! And vice versa, the shows that they watched, white America didn’t seem to watch.
Of course it’s the same with music, movies and so on.

I have more followers on Facebook than Instagram. I know that Facebook is not a favorite with the younger generation and Instagram is, so if I want that younger audience, I need to step up my Instagram game. But also, Facebook has a “share” feature which is used often on my work, Instagram needs a “share” feature. That will help tremendously. Look at this comic above, only posted 10 minutes on Facebook and already 13 shares! By the end of the day I expect over 100 shares. This is the beauty of Facebook.
You can see the Facebook site at facebook.com/Tomversation.toons and Instagram at instagram.com/tomversation.toons. By own cartoon website is at TomFalco.com.
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I remember years ago he told us about the newspaper pages come out as one piece, something called pagination. We stood there in wonderment at what he was saying. Back then we used razor blades and big large Compugraphic and Varityper typesetting machines. There was even just one machine that made headlines. That’s the machine that did headlines in the photo. We did everything separately and pasted it all together, using a waxer, or waxing machine. Where the photos went is where we placed red boxes and the camera-man and stripper would strip in the photos separately. So we could not imagine a page coming out as one whole piece when he explained that to us.
But now that I am publishing comics daily, I see it has come back – people leaving comments I’m not crazy about. One guy thinks I stole a comic from elsewhere, another doesn’t understand one comic and another called my one comic, the one about Dan and the angry spicy food which ran a week or so ago, “Boomer humor!”
I’m guessing people know Columbo, even if they are 16-years-old, I mean everything is in reruns or available for instant streaming these days and if you don’t know Columbo you don’t know what you’re missing.
It’s amazing how my whole life has been enveloped by comics, yet a few years back I was sort of out of it and didn’t think I would draw again. Not for any special reason other than I was underwhelmed with so many comics in the newspapers and felt the heyday was over and I ran a very successful marketing business, so I felt that was my future.
This cartoon has so many different connotations from people. I changed the text at the last minute, originally it said, “Don’t you miss when only computers got viruses?” But that’s not true since people have always gotten viruses, so I changed it to this instead.

Things have really turned around for me – in a good way. 
